I have purchased a new tube of toothpaste. It's Crest Whitening Expressions Lemon Ice. It cost a little more than I usual pay for toothpaste, but I didn't hesitate this time because after a week of using the Ultrabrite, I would've paid ten dollars for a tube of good toothpaste. Also, it had a scratch n' sniff sticker on the box to let potential customers know how it smells. If there are people in this world who can resist scratch n' sniff stickers, I haven't met them.
Naturally, after I bought the stuff Thursday night, I had to run right home and try it, and now that I've had it a full day, I can say with confidence that using this toothpaste feels like I am brushing my teeth with the filling from a Krispy Kreme Lemon Filled doughnut. I worked in a gas station and had access to all the free doughnuts I wanted once, so I know the sensation well. The gel-like texture is the same, the flavor is the same, except instead of rotting my teeth out, it cleans and strengthens them instead. Best. Toothpaste. Ever.